Brenda Taylor is the Chief Marketing Officer for Coldwell Banker Vanguard Realty. She moved from San Diego to the Jacksonville area in 2002 and joined the CBV team in 2004 when she became the assistant to the VP of Recruitment. Taylor has built a unique marketing platform through CBV Concierge Services, offering exclusive marketing programs for its agents. Some of these programs include utilizing cost-effective distribution options, social media strategies and enhanced online presence to maximize agent market exposure.
Taylor has a strong background in marketing and customer service and leads a team of marketing professionals who manage more than 300 agents' marketing needs throughout the year. Dedicated to improving the career experience for licensed CBV real estate professionals, she has built her Concierge Services team to 16 full-time marketing specialists, including six professional property photographers. Her programs prove themselves by increasing sales for agents and maximize all aspects of the agent experience at CBV. With myriad custom marketing options and campaigns to choose from, each and every CBV agent finds a niche that works best for him/her and their customers.
Taylor has also worked closely with broker/owner Pete Dalton to develop an exclusive group of top Realtors® titled ERN - Elite Representative Network, which encompasses only the top 10% of the Northeast Florida MLS Agents at CBV. The ERN level of marketing allows these agents to reach even more potential customers through strategic Concierge Services marketing and counsel.
